Beach Boys Campaign

Wouldn’t it be nice to land a gig with one of your favorite bands from your childhood? Well, that dream came true. In the late 80s and early 90’s my parents would play the oldies channel on our road trips in Wisconsin and as I look back it was a huge foundation for my life as an adult. Thoughts of moving to the beach, surfing Southern California beach breaks soon became a reality, and now I sit, in Long Beach, CA, with a Beach Boys project in my portfolio. Crazy how the universe tends to unfold.

In 2022, the licensee for The Beach Boys reached out with an idea to bundle apparel and Beach Boys vinyl for a holiday offering. We created the collection from old stock imagery of the band from the 60s and modified and stylized these to fit on modern silhouettes and updated fabrications. The results were a huge success, being featured on FOX, BNC and ABC in lieu of the holidays.