Co.Protect Branded PPE Campaign

2019 - 2020 offered a lot of difficult challenges in the world but also presented some unique opportunities. As the COVID-19 pandemic grew from a distant scare to a full blown global panic, some of the biggest professional sports leagues in the world were questioning how to proceed filling stadiums, operating their businesses and keeping fans and staff safe. I was fortunate enough to partner with some of the best brightest professionals and executives in the country to create a brand to offer solutions to these problems. Born was Co.Protect, the leader in Branded Protective Equipment (BPE) for organizations that bring people together. I spearheaded the Brand ID and product development, marketing operations and sourcing/production for Co.Protect.

Our BPE has been used by every major professional sports team, including the NBA, MLB, NFL, NHL, and MLS. We were chosen to protect players and staff in high-profile events such as the NBA 'Bubble,' the NFL's Super Bowl, and the Olympics. In addition to traditional design and development, our project required an extra layer of medical and safety considerations. Despite the challenges of travel restrictions, we thoughtfully sourced our factories and rigorously tested our products to exceed current ASTM and FDA guidelines.